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About us

Hi there! I’m Gifty, the proud founder of Hugs & Giggles, based in sunny California. I’m also a mom to two wonderful little ones who fill my days with joy, love, and laughter. My journey into the clothing business began with a simple vision: to create beautiful, comfortable, and sustainable clothing for children without compromising on quality.

My story

As a parent, I understand how important it is to find clothes that kids love and that parents can trust for quality and durability. Every piece in our collection is crafted with love and care, ensuring that children feel both confident and comfortable.

Hugs & Giggles is inspired by a heartfelt desire to create clothing that embodies the joy and energy of childhood. Driven by the smiles and laughter of my little rays of sunshine and supported by my amazing partner, who is both a fantastic teammate at home and in this shared passion. I set out to design sleepwear that’s not just adorable but also practical for everyday adventures. My goal is to blend comfort with playful design, catering to their endless curiosity and creativity.

Cuddly Soft

Inspired by Smiles

Hypoallergenic

Mission

At Hugs & Giggles, we are on a joyful quest to create clothing that kids adore and parents’ treasure—outfits that turn into cherished memories rather than just fabric. Our playful patterns and designs are crafted to match the boundless energy of your little adventurers. With top-notch materials, we ensure our clothes can keep up with all their escapades. Each piece is made to last through countless adventures, bringing smiles to their sweet faces every step of the way!

Vision

At Hugs & Giggles, our tagline “Inspired by Smiles” reflects our belief that every child deserves to experience joy and warmth. We design our clothing to capture the magic of childhood—playful patterns, vibrant colors, and soft fabrics that inspire laughter and adventure.

Smiles are powerful connections that bring us together. We encourage families to share their joyful moments with us, creating a community where happiness thrives. Our clothes aren’t just about style; they’re about crafting cherished memories.

We also believe in spreading kindness. Through community initiatives and acts of generosity, we aim to create a ripple effect of joy that extends beyond our brand.

At the core of Hugs & Giggles is a commitment to quality and care, ensuring that our clothing is as gentle on the planet as it is on your child’s skin.

Join us in celebrating the beauty of smiles and the joy of childhood. Together, let’s inspire happiness, one outfit at a time. Thank you for being part of our family!

Join us

Our community is at the heart of everything we do! At Hugs & Giggles, we believe that kids' clothing should be fun and inclusive. Our mission is to create designs that celebrate the uniqueness and diversity of every child. Each little one deserves to feel special and confident in what they wear!

Our collections are bursting with playful colors and versatile styles, making it easy for kids to showcase their vibrant personalities. From cozy basics to trendy outfits, we have something for every little adventurer.

We’d love for you to join our family on this exciting journey! Follow us on Instagram @hugsngigglesus to keep up with our latest collections, exclusive offers, and behind-the-scenes fun!

Thank you for choosing Hugs & Giggles! We’re thrilled to see your little one’s sparkle and shine in our designs! Your support means the world to us, and we can't wait to be a part of your family's special moments. Come along on our journey as we keep evolving and bringing smiles along the way—after all, that’s our Motto!! 🎉✨