About us
Hi there! I’m Gifty, the proud founder of Hugs & Giggles, based in sunny California. I’m also a mom to two wonderful little ones who fill my days with joy, love, and laughter. My journey into the clothing business began with a simple vision: to create beautiful, comfortable, and sustainable clothing for children without compromising on quality.
My story
As a parent, I understand how important it is to find clothes that kids love and that parents can trust for quality and durability. Every piece in our collection is crafted with love and care, ensuring that children feel both confident and comfortable.
Hugs & Giggles is inspired by a heartfelt desire to create clothing that embodies the joy and energy of childhood. Driven by the smiles and laughter of my little rays of sunshine and supported by my amazing partner, who is both a fantastic teammate at home and in this shared passion. I set out to design sleepwear that’s not just adorable but also practical for everyday adventures. My goal is to blend comfort with playful design, catering to their endless curiosity and creativity.
Our Mission
At Hugs & Giggles, we are more than just a children’s clothing brand. We are a heartfelt part of your family’s journey. Every romper, swaddle, and bib we create is designed with one beautiful goal in mind: to turn everyday moments into lasting memories.
We believe childhood is a magical adventure, filled with laughter, curiosity, and a whole lot of giggles. That’s why our designs are bursting with playful charm, created to reflect the bright spirit and wild wonder of your little ones. From the softest fabrics to the tiniest details, we pour love and care into every stitch -because we know these aren’t just clothes. They are part of their first steps, first words, and first big bear hugs.
We choose only the highest-quality materials to ensure our pieces stand up to all the joy-filled messes and milestones. Whether it’s a nap in mom’s arms or a wild dash through the backyard, our clothing is made to move with your child, and be treasured by you.
Because at Hugs & Giggles, we don’t just make clothes. We make memories - wrapped in softness, stitched with joy, and ready for every precious moment to come.
Vision
Our tagline “Inspired by Smiles” is more than just words. It’s the heartbeat of everything we do. We believe every child deserves to grow up surrounded by love, comfort, and joyful moments, and that parents deserve to feel just as seen, celebrated, and cared for.
Our thoughtfully designed clothing for babies, toddlers, and parents is made to honor the beauty of family life. From whimsical prints and buttery-soft fabrics for your little ones to cozy, feel-good essentials for moms and dads, we craft each piece to capture the warmth and wonder of this incredible journey. Because smiles don’t just come from children, they begin with the people who love them most.
At Hugs & Giggles, our collections are more than just stylish or functional. They are made to spark connection, inspire adventure, and turn everyday routines into meaningful memories. Whether it’s your baby's first steps or a quiet cuddle on the couch, we’re there for all of it, with comfort that wraps your family in care.
We believe smiles are powerful - they bring people together. That’s why we’re building a heart-centered community where families can share joyful moments, uplift one another, and find beauty in the chaos and charm of real life.
Kindness is woven into our brand’s DNA. Through community initiatives, donations, and small acts of generosity, we’re committed to spreading love well beyond our packaging, creating a ripple effect of joy that touches lives near and far.
And at the center of it all is our unwavering commitment to quality, sustainability, and thoughtful design. Every piece we create is made with materials that are soft on your skin, safe for your little ones, and gentle on the planet, because caring for your family includes caring for their future.
At Hugs & Giggles, we don’t just make clothes - we nurture a lifestyle of love, laughter, and lasting memories, for the whole family.
